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Here’s What You Need to Know About Social Media Internships

by | Jul 5, 2021 | Internships

Social media has been around for 24 years, but it seems like the industry is ever-changing with new social media platforms emerging every few years. Social media-related careers are on an increase, and the best way to begin a social media career is with a social media internship. 

Headshot of a social media intern featured in this article, Kenzie Syiem
A social media intern, Kenzie Syiem

Kenzie Syiem scored her social media internship by asking a senior who was graduating if her job was open now that she was leaving. Before getting this internship, she worked on her own personal Instagram and continues to do so. 

She now operates the social media for The Career Center at Wofford College, with the desire to work in the Public Relations or Marketing industry after she graduates. 

What Social Media Interns Do

iPhone screen open with the Twitter app in the process of opening.
Photo by Joshua Hoehne on Unsplash

Syiem indicates her favorite part of the social media intern job is getting to the root of what an organization is trying to achieve and communicate that to the general public. She says she frequently uses her ability to listen and adapt to changing and pivoting. The resources she uses to complete that is effective forms of communication, social media content tools, and a strong branding packet.  

Each job description will be different because each organization wants a different social media presence. A social media intern uses platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat, Pinterest, and TikTok. Most interns will not use all social media channels but focus heavily on a few. 

Usually, the social media intern is not the sole operator of all the social media accounts. Most organizations will have a social media manager and a social media team. Usually, social media content creation is broken up by topics or by platforms. 

A social media intern will understand the basics of website design on platforms such as WordPress and Hootsuite, and how to create content for websites. Some social media internships will also require knowledge of search engine optimization, or SEO, for social media. 

You Should Apply to be a Social Media Intern If

A hand holding a camera with a Facebook and Live sticker on it.
Photo by Sticker Mule on Unsplash

You are an influencer or content creator. 

You have experience with creating content on social media platforms for 3 to 5 years. 

You have a personal brand across various social media platforms.

You love to use your creativity digitally.

You have experience with social media tools such as InDesign, Canva, Photoshop, and more. 

You have soft skills like organization, quick learning, willingness to ask questions, ability to manage projects, proactive communication, self-starter, and an eye for detail and design. 

Career Options for Social Media

An iPhone home screen with a variety of apps such as Instagram, Google Hangouts, Facebook Messenger, Facebook, WhatsApp, Google Maps, and Gmail.
Photo by Rahul Chakraborty on Unsplash

After completing a bachelor’s degree and accompanied by a social media internship, then you will be eligible for these entry-level full-time positions in social media. 

  • ​Social media manager
  • Influencer marketing 
  • Account manager
  • Digital marketing manager
  • Brand manager
  • Copywriter

About Scholars

Scholars helps companies build engaging candidate experiences at scale. Create personalized journeys for all of your candidates from application through onboarding.

About Scholars

Internships and early-career jobs are unlike any others. They are often accepted months, if not years, in advance of the start date leaving plenty of time for candidates to change their minds and decide to work elsewhere, costing your team time and money.

There are two ways that have been proven to decrease renege rates for any company: keeping candidates engaged by sharing personalized information and helping them make connections with their future teammates. Companies use Scholars to accomplish both of these at scale.