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You’re a Marketing Major, What To Do Now?

by | Jan 6, 2021 | Internships, Student Life

You are a student who has just declared a marketing major. After declaring a major, the next steps can be confusing. Your advisor will tell you which courses to take. But, one of the most crucial actions to take as a marketing major is to have a marketing internship.

A marketing internship program is one of the most important things that help you navigate what you would like to do with marketing in a full-time job. 

What Can You Do With a Marketing Degree?

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A big question that has to be answered after picking a major is what direction you would like to go with that major. With marketing, there are many different career paths to choose from depending on your preference and strengths.

Examples of job titles that can be achieved with a marketing degree:

  • Digital Marketing Manager
  • Market Research Analyst
  • Management Analyst
  • Marketing Manager
  • Campaign Manager 
  • Social Media Marketing Manager
  • Brand/Product Manager
  • Marketing Assistant
  • Media Planner
  • Public Relations Specialist

As a marketing major, you will have great verbal and presentation skills. Partnered with competitive and outgoing personality traits, this could make  a perfect sales career. Some titles that a marketing major is qualified for:

  • Sales Manager
  • Sales Representative

With these different careers, they all have various different job descriptions and job functions. However, all of these jobs choose qualified applicants that typically are marketing majors. 

What Experience Do Marketing Majors Need to Get a Full-Time Job in Marketing?

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Marketing majors should focus on their course load, but also enhance their resume by participating in extracurricular activities and searching for an internship.


General advice for joining extracurriculars in college is to join two groups. One group for the purpose of gaining experience in your career field. One group that should be for fun. 

For marketing majors, career field groups can be an entrepreneurship group or a leadership role in any club you’re interested in. 

Entrepreneurship groups will assist you in gaining knowledge on how a business works, hands-on experience in working on business projects, and build up your soft skills in teamwork, and communication.

For a leadership role, you should consider a group that involves mentoring, tutoring, or an ambassador position. Groups like these will improve your time management skills, communication skills, and emotional intelligence. By holding an ambassador position, it shows that you are a good leader for your university. A position like that has transferable marketing skills if you are promoting a product or service. 

Marketing Internships

For any major, getting an internship in college is ideal. Internships allow you to gain real-life experience that can be helpful for a full-time career following graduation. Along with the experience, it allows you to give the company and the tasks a test run. 

With a marketing major, there are many career routes to take. It is helpful to have multiple internship opportunities within your college career. 

Most marketing internships are summer internships, so it is important to time out your application process. Typically, summer internships open applications in early Fall. 

However, if you are looking to gain more experience, you can find that some companies also hire part-time interns during the school year.

What You Will Do During an Internship Experience

Within a marketing program for an intern, you will get hands-on experience with understanding current market trends, improving the companies current marketing strategies, and managing social media platforms. If you are a social media intern, you will deal more heavily with social media. Depending on the role, you may also plan events, prepare proposals. 

Resume and Cover Letter for Marketing Interns or Entry Level Positions

Within your resume and cover letter, you want to sell yourself like you would a product or service. Like a marketing campaign, do your research on your target audience. In this instance, the target audience is the hiring team. 

You will want to understand the company that you want to work for. It is important to grasp the basics such as if it is a marketing firm or a marketing department within a company. With this information, you should tailor your resume and cover letter with that information. 

Keywords to Use

Throughout your resume and cover letter, you will want to utilize good keywords. It is important to think of it as Search Engine Optimization (SEO). Consider how technology scans through resumes and adjust your resume properly. 

As mentioned in a previous article about Spring Internships, you want to use action words. Some of these actions words to use on a marketing resume are: 

  • Skilled
  • Managed
  • Launched
  • Facilitated
  • Strategized
  • Researched
  • Analyzed
  • Reported 
  • Increased/Decreased 
  • Influenced

Then, there are good specific marketing keywords. If you have experience in these areas, make sure to utilize these keywords. Some of those are: 

  • Social media campaigns
  • Copywriting
  • Marketing initiatives 
  • Brand management
  • Product launch
  • Event marketing
  • Market research

What Does an Entry-Level Job in Marketing Entail?

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Photo by Stephen Phillips – on Unsplash

Marketing can be broad at times. However, most entry-level marketing positions require the same skill sets. These skill sets can be gained through experience during marketing internships or through a University’s college of business. Typically, an entry-level position requires a combination of both. 

There are two common, specific types of marketing entry-level routes. 

Digital Marketing

Digital marketing is a great niche of marketing to enter into as there is an increasing need for this skillset. Entry-level jobs in digital marketing typically involve working with content strategy and writing, analytics, and Search Engine Optimization. 

Digital marketing is more creative-driven than other forms of marketing. As a result, it is constantly evolving as a relatively new form of marketing. Although, many who do digital marketing find themselves highly satisfied and have a great employment outlook. 

Social Media Marketing

The job function of social media marketing is to enhance social media presence. This can be done by posting on a schedule, creating interactive stories and posts, responding to questions and comments, operating campaigns, communicating with influencers, and increasing the opportunities for revenue. Within this type of role, you will be communicating with other marketing managers and a marketing team. 

An important qualification needed for a position in social media marketing is marketing experience, which can be achieved by having a marketing internship experience. Other strong qualifications are graphic design, data collection and analysis, previous content marketing and creation, and strong social media knowledge. 

If you are interested in learning more about marketing internships and jobs, Scholars has many blogs and podcasts that cover both marketing and other areas of interest!

About Scholars

Scholars helps companies build engaging candidate experiences at scale. Create personalized journeys for all of your candidates from application through onboarding.

About Scholars

Internships and early-career jobs are unlike any others. They are often accepted months, if not years, in advance of the start date leaving plenty of time for candidates to change their minds and decide to work elsewhere, costing your team time and money.

There are two ways that have been proven to decrease renege rates for any company: keeping candidates engaged by sharing personalized information and helping them make connections with their future teammates. Companies use Scholars to accomplish both of these at scale.