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The Secret to the Job Market? Learning Your Marketable Skills

by | Oct 11, 2021 | Recruiting

You have marketable skills. Identify and utilize them to find success in the job market! 

​What are marketable skills?

According to the Texas Higher Education Coordinating Board (THECB), marketable skills are “skills valued by employers that can be applied in a variety of work settings… These skills can be either primary or complementary to a major and are acquired by students through education, including curricular, co-curricular, and extracurricular activities” 

Marketable skill sets depending on what career path you are on, and what a future employer is searching for. Career readiness means that you can demonstrate those marketable skills when you start a job. 

​Two Types of Marketable Skills

All marketable skills fall into two categories – hard and soft skills

Hard Skills

Hard skills are also referred to as applied or technical skills. The best way to learn hard skills is from an expert. This means learning in a classroom, studio, office, etc. It is best to gain hands-on experiences in the form of internships or other jobs. Having that experience on your resume will affirm your hard skills are legitimate and ready to work at a new job that requires them.

Examples of hard skills are building a website, understanding markets, researching trends, and proficiency in a foreign language. 

​Soft Skills

Soft skills are interpersonal skills that are found in personalities. Soft skills can be taught, but they are more often from how a person is raised, the environments that they are in, etc. These skills are referred to as transferable skills because they transfer throughout all elements of a candidate’s life. 

Examples of soft skills are adaptability, courtesy, professionalism, listening, communicating, problem-solving, and conflict resolution. 

​Most In-Demand Skills

Woman writing in a blank journal (utilizing her marketable hard skill).

​Depending on the job market, some skills are more in demand than others. Right now, these are the skill areas that are more in-demand now.

​Hard Skills

  • ​Coding
  • Content Writing Skills
  • Graphic Design
  • ​Project Management
  • Search Engine Optimization (SEO)
  • Social Media
  • Web Design

Soft Skills

  • Critical Thinking
  • Flexibility
  • Public Speaking
  • Teamwork
  • Time Management
  • Work Ethic

To get a better idea of how to highlight soft skills, check out this pdf.

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Join The Community

Want early access to insights, content, and news about your dream employer? Join our community! We send one email per week so we won't clutter your inbox.

Congrats! You've taken the step to gain early access to information about your dream employers.

The Report Card: January 2021

Download this month's employer branding report to keep your company up to date.

Enjoy the news!

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