Hey, new marketers! Welcome to the job market. If you’re a recent college grad looking to start a marketing career, landing a job will be the first test of your marketing skills. There’s a lot of competition for entry-level marketing jobs. You’ll need to make yourself stand out in a crowded market and convince the customer (aka, the hiring manager) to buy what you’re selling (aka, you).
We’ll show you where you can find marketing jobs. Plus, we’ll go over 7 entry-level positions to consider and the strategies to use to win the job.
Where To Find Entry-Level Marketing Jobs
You have two main resources for starting your job search: job boards and your network. The first will provide you with a wide variety of opportunities, but the second may be more likely to lead to a job offer.
All the popular job boards post entry-level jobs. To get started, create accounts on sites like Glassdoor, Indeed, and LinkedIn. Also consider joining specialty job sites like Scholars, which focuses on entry-level jobs for college students and recent grads, or MarketingHire, which focuses on jobs in the marketing field.
Once you join these sites, build your profile and add your resume. Each site uses proprietary software to match your profile with job postings you might be qualified for. You can also set up job alerts for roles with specific job titles, or you can create alerts for broad keywords like “entry-level marketing jobs.”
If you’re willing to relocate, set up job alerts in your current city, dream city, or in cities like Los Angeles and New York, which are two of the best cities for marketing and advertising jobs in the United States.
Your LinkedIn profile should be a high priority when you’re applying for jobs. In addition to serving as a job board, LinkedIn is also a place to build your network. According to CNBC, up to 80% of hiring happens through your personal and professional network — that makes your friends, family, and peers one of your best assets in your job search.
Tell everyone you know that you’re looking for an entry-level marketing job, so they’ll know to keep you in mind if they hear of any openings. Early in your career, your professional network may be small, but your personal network may be able to help you as well. Talk to older relatives — like aunts, uncles, and family friends — to see if they have any advice.
When you reach out to a professional, don’t start by asking for a job. Instead, introduce yourself, explain what you admire about that person’s career, and ask for mentorship. Tell them you’re looking to enter the marketing field and ask for advice on starting a career. If you impress them, you’ll build a genuine connection, and they’ll likely keep you in mind for future opportunities.
7 Entry-Level Marketing Jobs To Apply For
Now that you know where to look for a marketing position, you might wonder what exactly you should look for. These 7 entry-level positions are the perfect place to start your career as a full-time member of the marketing department.
1. Marketing Assistant or Marketing Associate
As a marketing assistant or marketing associate, you’ll get to do a little bit of everything. You’ll help the marketing managers and other members of the marketing team to organize and complete projects. You may do some market research, some coordinating, and some social media marketing. This is a great place to start if you want to explore all the facets of a career in marketing.
2. Marketing Coordinator
Marketing coordinators are responsible for organizing marketing campaigns from start to finish. You’ll assign tasks to different members of the marketing team, like designers and copywriters. You’ll set deadlines for each task and follow up to make sure everything is on schedule.
You may also have to track down assets for a project. For example, if a designer asks you for the colorways for a marketing campaign, you’ll have to contact the relevant manager or art director to find that asset.
3. Sales Representative
A role as an entry-level sales representative offers big earning potential for an entry-level position. Most sales representatives are paid on commission, which means you could make big money if you’re willing to put in the work.
This role is essential to a company’s business development. You will be representing the company to potential clients and will need excellent interpersonal skills. If you love talking to people and helping them solve their problems, then sales could be for you.
4. Social Media Marketing Specialist
If you understand the ins and outs of Facebook, Instagram, and other social media platforms, then you can make your living by creating and posting social media content.
In this role, you’ll be responsible for all or part of the following process: creating a social media marketing strategy, deciding how many and what kind of posts to put on each platform, maintaining a social media content calendar, monitoring engagement on each post, and responding to followers’ comments and messages.
5. Digital Marketing Associate
If you specialize in digital marketing, you’ll work on all or part of a company’s online marketing campaigns. This can include blogs, pay-per-click ads, website banners, social media, email, Facebook and Instagram ads, and basically any marketing collateral that customers will view through their screens.
6. Communications Assistant
A communications assistant is a junior staff member in a public relations (PR) firm. In a PR role, you’ll manage a company’s public image by creating press releases, planning press conferences, and monitoring all the media attention the company receives. As the title suggests, your communication skills will be very important. You’ll help edit newsletters and press releases to make sure they’re accurate and error free.
7. Content Marketing Associate
Content marketing is the art of getting a company’s site or product to come up in Google search — preferably on the first page and in the first spot. A lot of content marketing involves researching and creating blog content. In this role, you’ll help identify topics to write about, organize the copywriting process or write blogs yourself, and perform optimizations to make blogs and webpages rank higher in Google search results.
How To Qualify for Entry-Level Marketing Jobs
Before you apply for a job, read the job description thoroughly. Reading the job description is like doing market research — it tells you exactly what your customer, the hiring manager, wants.
Make your resume stand out by matching the marketing experience and marketing skills on your resume to the keywords in the job description. But, don’t lie. Lying on your resume is one of the fastest ways to set yourself up for failure. Instead make connections between the experience you have — either from your school work, extracurriculars, or internship experience — and the skills the company is looking for.
Writing a Cover Letter
You need to write a cover letter. Many application portals make the cover letter look like it’s optional — it isn’t. The cover letter is your opportunity to sell yourself, and with many applicants choosing to skip this step, the simple fact that you went the extra mile can help you stand out.
Use the cover letter to explain why you’re interested in the company and to go into greater detail about why you’re right for the role. A big part of marketing is your communication skills, so show them off. Before you submit your cover letter, proofread and edit it to make sure you’ve communicated your point strongly and succinctly.
Ahead of any interview, reread the job description. Make connections to the skills mentioned in the job description as you answer the interview questions. Prepare answers to the most common interview questions and practice them in the mirror the night before.
At the end of every interview, you’ll have an opportunity to ask questions about the company, the role, and the team. Again, this isn’t optional. Asking thoughtful questions shows that you’re invested in the opportunity.
After you apply for an entry-level job, check the company’s LinkedIn profile and see if you can find a company recruiter. Direct message the recruiter to let them know that you’ve applied, and ask if there’s anything else you can do.
If you make it to an interview, be sure to send a follow-up email to everyone involved in the interview process. Thank them for their time, and let them know how excited you are about the role and how much you’d love to work with them.
Market Yourself To Win a Marketing Role
Once you get your foot in the door, there’s no telling where life as a marketing professional will take you. If you do your job well, there will be plenty of opportunity to move around within a company or to move up in the marketing department — you could become a marketing manager or even a Chief Marketing Officer. But you have to start somewhere.
If you can’t decide which entry-level marketing jobs appeal to you, start with something broad, like a marketing assistant or digital marketing associate role. This will give you experience with a wide variety of marketing tasks and help you find the path you’ll enjoy the most.
We hope you find your dream job, and we’re here to help. Sign up to be part of the Scholars community and get entry-level job opportunities sent straight to your inbox.