Digital marketing jobs are in high demand right now. Entry-level college grads are the perfect ones to fill those roles!
1. Digital Marketing Specialist
A digital marketing specialist creates marketing campaigns for a digital landscape. They identify the target and the brand image. Then, they compile the research into making a digital marketing strategy.
This role is more of a general one, and companies may choose to make it more specific in an area they are focusing on.
Digital marketing specialists usually have a digital marketing team. They work with web developers and designers. They have a basic knowledge of programming languages, SEO, email marketing, SEM, PPC, and social media. With this position, there typically is room for growth to become a digital marketing manager.
The average annual salary for a full-time digital marketing specialist is $50,349.
2. SEO Specialist
SEO Specialist or Strategist optimizes websites and articles to rank on search engines. They increase traffic towards the website and understand which keywords to use.
Tools that they use are Google Analytics, Google Search Console, MozBar, Neil Patel SEO Analyzer, SpyFu, and Clearscope.
The annual salary for SEO Specialists is $46,579.
3. Content Marketing Specialist
A content marketing specialist works on digital media for an organization. They do the creating, writing, and editing of content for both the organization as a whole but also on specific campaigns.
They collaborate with other marketing individuals such as the social media marketing team, and marketing coordinators.
The average salary for a content marketing specialist is $68,803.
4. Social Media Manager
Social media managers or social media coordinators develop, plan, and strategize content across social media platforms based on the needs of the company. They understand and engage with the audience.
According to Payscale, the average social media manager makes $51,591 a year.
5. Graphic Designer
A graphic designer works on logos, advertisements, and social media graphics for a company to utilize for online marketing. They usually are the ones bringing ideas to life.
The average graphic designer makes $44,356 annually.
6. Affiliate Marketing Manager
An affiliate marketing manager builds and maintains the relationships between retailers and marketing affiliates.
The average salary according to Salary.com is $64,195.
7. Influencer Marketing Manager
An influencer marketing manager is a newer job title and job description, but they are highly important in the marketing industry today.
Influencer marketing managers design and manage influencer campaigns along with building long-term relationships.
According to Talent.com, the average salary for an influencer marketing manager is around $70,000.
8. eCommerce Manager
An eCommerce Manager “develops and carries out the strategic online marketing plans for companies and organizations that do business on the web.”
According to LinkedIn data that has been shared, the average eCommerce Manager makes $67,000 a year.
What Skills Do You Need
These skills are dependant on which digital marketing career you desire. Although, these skills are transferrable and applicable to many jobs.
- Creating and Designing Websites (WordPress, Shopify, etc.)
- Basic understanding of search engine optimization
- Email marketing
- Social media fluency (Instagram, Twitter, LinkedIn, Facebook)
- Digital content creation (Basic photography and video creating)
- Freelance experience (a great way to get experience or another career option!)
- Ability to collaborate on a marketing team
Common Interview Questions for Digital Marketing Interviews
- What platforms and software do you utilize currently?
- Can you tell me about a time when you had success in digital marketing?
- Can you tell me about a time when you had a failure in digital marketing?
- What is an industry trend in digital marketing that you are keeping up with?
- What qualities are important for the digital marketer?
- What experiences do you have with search engine optimization?
- Have you ever built any websites before?
- Have you led any digital marketing campaigns?
- How many years of experience do you have working with digital advertising?