A candidate persona is a semi-fictional profile of the ideal candidate for a job. The persona is created by using industry research, hiring trends, and other data. Basics of Creating Candidate Personas A candidate persona template includes 8 parts. Those parts...
Only 7% of employer brands share content beyond the typical job posting. This creates a pool of disengaged applicants moving through your recruiting funnel. By the time you’re ready to make an offer, 80% of candidates are already disengaged. The people on this...
Picture this: you’ve spent thousands of hours (and dollars) building your employer brand and gaining traction with amazing candidates. Your company is interviewing hundreds of candidates for all sorts of roles across the organization. Hiring managers are overwhelmed...
A careers blog is the finishing touch that separates good careers websites from great ones. However, many companies still don’t have a blog on their career sites. If you’re one of these companies, you are missing out on a huge opportunity for employer branding. ...
Gen Z is the most diverse, talented and driven generation the world has ever seen. In general, they are great employees but how do you get them to want to work for you? These job seekers care about more than just a job description and how much money they are going to...
In order to recruit successfully, there must be a strong balance between marketing and recruiting. Especially when dealing with Gen Z talent, they care about more than just a job description and a salary. They want to know what your company stands for, the growth and...
As with most things, there are similar themes that can be found in successful organizations. When you look specifically at recruitment marketing, it can be almost boiled down to a science. We analyzed 100 of the top recruitment marketing and employer branding teams...
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