A strong employer brand tells the story of your company to current employees, job seekers, job candidates, stakeholders, and the general public. It takes a potential candidate to read 12 pieces of content before applying for an open role. Those pieces of...
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What is Employee Generated Content?
Employee generated content has been booming right now. Is your company utilizing it? And, should they be? Employee Generated Content or EGC Employee generated content is a content strategy where the content's created by employees at the company. EGC is...
Best Early Career Landing Pages: Energy & Utilities Edition
65% of early career job seekers say the first place they visit when making their decision about an opportunity is the company's career website. The information and jobs included on your site when candidates first visit are crucial in providing a strong start to their...
Scholars named “2022 Best Tech Startups in Memphis” by The Tech Tribune
Each year, The Tech Tribune staff compiles the best tech startup in different cities in the United States. The Tech Tribune staff considered four main factors: revenue potential, leadership team, brand/product traction, and competitive landscape. The Scholars...
66 Early Talent Professionals Leveraging Content to Grow Their Employer’s Brand
Only 7% of employer brands share content beyond the typical job posting. This creates a pool of disengaged applicants moving through your recruiting funnel. By the time you’re ready to make an offer, 80% of candidates are already disengaged. The people on this...
5 Ways to Destroy Your Employer Brand (Hint: Don’t Do These)
Picture this: you’ve spent thousands of hours (and dollars) building your employer brand and gaining traction with amazing candidates. Your company is interviewing hundreds of candidates for all sorts of roles across the organization. Hiring managers are overwhelmed...