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Your Marketing Intern Program: 8 Educational Tasks To Incorporate

by | Nov 24, 2020 | Internships

Internships are an important part of today’s marketing teams. They provide recent college graduates a chance to gain experience, while employers get a chance to select from the cream of the crop, see how a potential employee will fare in a real-life setting, and even create a pool of interns to pull from in the future. Interns are fresh, energetic, and willing to learn, which can positively impact your company’s culture. 

However, the key to a successful marketing internship is to make sure their time spent is a win-win situation for everyone. A marketing intern job description typically includes a number of tasks from your daily to-do list that you save for last. You know, those nitty-gritty but very necessary assignments that are vital to the company but time-consuming for you. This is where your intern comes in. 

Here, we’ll show you 8 tasks that you can assign your marketing intern. These tasks will enable your intern to work on real-life problems, develop essential skills, and challenge themselves to grow. Best of all, these tasks will make your life easier and enable interns to contribute to the success of your business.

8 Tasks To Give Your Marketing Intern

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When creating an internship program, you want your marketing intern to be able to play an integral role in your team. That means assigning them tasks that help free up your time, but also ensuring that tasks are challenging and informative. Here are 8 tasks to give your marketing intern that will provide challenging learning experiences, make sure your marketing intern’s time is well-spent, and save you a lot of headaches.

1. Market Research

Before your intern can dive into larger projects, they need to develop a sense of your company’s mission and values. A great way to have them do this is through assigning market analysis and research-based tasks that allow the intern to view your company and your competition through your customer’s eyes.  

Have them collect and analyze data about the customer experience and the topics that are important to your company. Other common tasks in this area could be conducting interviews with consumers and focus groups, or compiling data through the use of surveys or questionnaires. A research project is also a great self-starting tool that allows your intern to dive right in, giving them an early sense of ownership and accomplishment.

2. Keyword Development

A task you should definitely add to your marketing intern job description is keyword development. Identifying keywords is among the most essential tasks for any content marketing professional. These keywords help to inform the direction of your blog content and can increase your reach in different target markets. 

Have the intern create a top 100 list of keyword combinations that you can use to prioritize your marketing content. This will teach them how to find interesting discussions your company can participate in for networking purposes, and introduce them to the topics that drive your specific company’s content. 

Your intern will need to be a pro at SEO to be successful because visibility is truly the heart of marketing. This will also provide them with topics to pitch if you ask them to manage the company blog. If you want to increase the intern’s workload or up the challenge factor, have the intern create a content plan using the identified keywords. You can have them draft the content plan in Google Sheets or Microsoft Office’s Excel and encourage them to use tools such as Zapier to schedule the content into your content management platform. This enables them to develop project management skills that are essential for executing marketing plans.

3. Blogging

Once your intern has established a keywords list, have them write a blog about one of the topics. Digital content creation such as blog posts will cover many bases, including developing good written communication skills and expanding brand awareness. It can generate more traffic for the company’s website while also allowing your intern to have a measurable product they can take ownership of or save for a portfolio for future job opportunities. 

Blogging will also challenge your intern to form a concise narrative of their understanding of their keyword research and your company. Tracking their blog hits will help them gain experience with SEO analytics to create even more content for your website.

4. Weekly Newsletters

Marketing intern: Two office workers smiling and looking at a tablet

Like blogging, email marketing is vital to business success. But creating email marketing campaigns can be time-consuming. Instead of drafting them yourself, have your marketing intern create the weekly newsletters.

Newsletters can be a collection of different content ideas. These include blogs your intern created, interesting third-party content that’s relevant to your company, or customer stories. It can be internal, or part of your outbound weekly communication to your customer base. Having your intern be responsible for this task will allow them to build on relevant, timely content and get their work in front of the larger team on a weekly basis. To take things a step further, you can have your marketing intern work with the marketing manager to run A/B tests. This will help them see how well certain pieces of content perform on different channels. Not only does this give the intern valuable experience, but it also helps to inform your future marketing strategy.

5. Google Analytics

Another task we suggest adding to your digital marketing intern job description is experience with Google Analytics. As a successful marketer, you know that utilizing this data helps you understand your audience better. There is a wealth of information hidden in the analytics data, and knowing how to interpret that to enhance your marketing strategy is a priceless skill. Suggest that your marketing intern become certified in analytics so they can help your team analyze as much of this vital data as possible.

analytics so they can help your team analyze as much of this vital data as possible. 

6. Graphic Design

Visual content is more important than ever in today’s saturated world of information. To spice up your content, a successful marketer will need to have some understanding of how to apply graphics. This is where your intern comes in. Most marketing intern job descriptions state that experience with graphic design a must. Make sure your intern is familiar with basic design knowledge for creating websites, infographics, social media platforms, and other visual content. 

You can have the intern craft images for your weekly newsletter or call to action banners for your web page or blog posts. In addition, you can encourage the intern to create imagery and graphic design to be used in print ads, as well as digital advertising and social media posts.

7. Audience Engagement

While social media is important, it can be tough to prioritize networking within your busy day. Give your intern access to your company’s social media accounts and schedule time when you want them to engage with your audience throughout the day. This can also help them develop public relations skills as they interact with your consumers.

Have them comment on relevant posts, share third party resources, create Instagram stories so they learn to promote more engagement and manage the comments on your own profiles. This will show your brand’s authenticity while giving your intern professional social media experience.

8. Administrative Tasks

It’s not uncommon for a marketing intern to provide administrative support to the marketing department and other team members. While these jobs might not be as glamorous or exciting as blogging and graphic design, don’t be afraid to delegate tasks such as data entry, preparing marketing materials, maintaining the company’s website, or building project databases. These are necessary for your company’s success and can offer support to full-time and part-time marketing professionals on the team. These tasks will also introduce your candidate to the basic principles of marketing and offer hands-on work experience they can include on a resume. It also gives them a better understanding of how data are collected.

Attract Top Talent With Scholars

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Whether you’re looking to offer entry-level internship opportunities or a marketing internship that’s more advanced, putting thought into the tasks your interns will complete is vital to the success of the program. You want intern tasks to be challenging, but they should also help to decrease the workload on other team members. With these task ideas, your new marketing intern or social media intern will be sure to contribute to the success of your business and learn a lot in the process.

Looking for ways to improve your marketing programs and other internship programs? Scholars can help. Our blog is full of information for employers looking to create incredible internship programs that attract talent and build the business. You’ll find tips on what to include in job descriptions and how to craft job postings for internship positions that garner attention and draw in the best applicants.Schedule a demo to learn more about how you can connect with top talent via our platform. As a customer, you’ll be able to build brand awareness and promote your content and internship opportunities to our talent network.

About Scholars

Scholars helps companies build engaging candidate experiences at scale. Create personalized journeys for all of your candidates from application through onboarding.

About Scholars

Internships and early-career jobs are unlike any others. They are often accepted months, if not years, in advance of the start date leaving plenty of time for candidates to change their minds and decide to work elsewhere, costing your team time and money.

There are two ways that have been proven to decrease renege rates for any company: keeping candidates engaged by sharing personalized information and helping them make connections with their future teammates. Companies use Scholars to accomplish both of these at scale.