In order to recruit successfully, there must be a strong balance between marketing and recruiting. Especially when dealing with Gen Z talent, they care about more than just a job description and a salary. They want to know what your company stands for, the growth and mentorship opportunities that exist for employees and how they can make a serious impact on the business. You could have the best recruiting team with the biggest budget but if you aren’t supporting them with content marketing and employer branding your recruiting team is going to struggle.
To help with this, we put together 5 content ideas to keep your entry-level talent network engaged plus some channels to promote the content successfully.
5 Pieces of Content Every Student and Recent Grad Should Have About your Company
How to nail the interview process at your company
It’s important to set expectations for candidates who are entering your interview process. You don’t have to give away all of your secrets but it will make everyone’s life easier if each interviewee is as prepared as possible. Talk about the different stages of interviewing and tell a story about how a student nailed (or bombed) their interview.
See an example: How You Can Land a Quicken Loans Internship
How to network in a corporate setting
Tailor this to your company or speak about networking in a more general sense. This is incredibly important advice and taking the more general path in discussing this will let your talent pipeline know that you are interested in their success regardless of if it is at your company or not. Building a network is crucial to having a successful career and starting early will go a long way. Plus, if these students and recent grads do work for your company one day you’ll want them to know how to carry themselves in a professional setting.
Share a success story of an intern or recent grad in your company
Share a story of a young person in your company who is on a path for major success or if possible, have this person share their own story. There is nothing more inspiring for a student or recent grad than hearing how someone got the exact job they are looking for. This will also help make the content more personable for your talent pipeline.
Listen to an example here: Salesforce on The Internship Show
Employee resource groups available in your company
Talk about the available resource groups at your company and how they work. Keep in mind, a lot of students and recent grads may not know what an ERG is so explaining the purpose of them will be helpful. Take this time to talk about the culture at your company as well and how employees work together to learn and support each other. If there are other available groups at your company (i.e. recreational sports teams) make sure to highlight those as well.
Ways that your company incorporates mentorship for young employees
How are you supporting your entry-level employees to ensure success? Discuss the ways that interns and new grads are able to find help and guidance within your company. Even though it isn’t always designed this way, mentorship is often a two-way street so talk about the value these mentees bring to the mentors and your company as a whole.
Listen to an example here: Twilio on The Internship Show
The Content is Created. What’s Next?
Post this content in a long-form blog on your company’s career website. You can also break down the content into smaller snippets to be shared across your social media pages along with helpful graphics. For additional exposure, you can partner with Scholars and other vendors in the space who have their own audience and work with them to share your content.
Keep your talent pipeline up to date on all things happening at your company through email newsletters. You can turn your blog content into an email and blast it out. We also recommend segmenting your audience to make sure that the content feels more personalized. Similar to sharing your blogs, you can work with college focussed companies to have your content shared in their e-blasts to ensure you’re casting a wide net.
Break down your content into infographics and bite-sized tidbits of information to share on your company’s social media. Ideally, you have specific channels for your careers so that those pages are hyper-focussed on life at your company and how to get hired by you.
Podcasts like The Internship Show are gaining in popularity amongst college students and recent grads as one of the best new ways to find information about companies that they want to work for. Podcasts are so convenient and in a world where we all love to multitask, they give you another way to get your brand in front of your target audience without forcing them to sit down and read something.
Build a Content Machine and Ensure the Success of Your Recruiting
Having an arsenal of content will change the way you recruit forever. You need months of content built up to have at your fingertips to share with your network across all of your channels. Need help getting started? Luckily, you’re in the right place. Talk to a member of the Scholars team to learn more.