At any given moment five or ten people may be reviewing your resume or reading your cover letter. At the same time 575,000,000 people could be viewing your LinkedIn profile. No, that was not a typo. The days of sending resumes and hoping for an email or a call are long gone and frankly, they have been for a while now. The first thing any employer does when searching for job candidates is go to LinkedIn and if they can’t find you there, guess what? You probably aren’t getting that job.
So, the next time you have 10 minutes free, do yourself a favor and create that LinkedIn profile. Below are some tips that will help you appear more professional online. We’ll have more blogs that go deeper into different LinkedIn tactics as well.
Use a professional headshot
If you don’t have one go get one. Nobody wants to see the selfie you took during spring break in Cabo and they especially don’t want to see that if they are considering hiring you. Headshots can be a little pricey but consider it an investment in your future.
Find three to five groups on LinkedIn that you are interested in or that you have knowledge about. Don’t just join these groups, participate in the conversations! Being active on LinkedIn shows that you have a deeper understanding of what you claim to know.
This one seems obvious but a lot of people don’t do it. Start connecting with people who work for companies that you’re interested in. Once they connect back send them a message introducing yourself and asking what it’s like to work for that company (maybe even setup a time to speak over the phone).
LinkedIn is an amazing tool that helps you network at all hours of the day and anywhere in the world. Just like anything though, you’ll only get out of it what you’re willing to put in. Stay tuned for future posts where we’ll talk about more ways to utilize LinkedIn while in college.